In the world of Internet marketing, there is one sure fire way to improve website ranking. This is called search engine optimisation, or more commonly known as SEO.
This refers to the process (and some say ‘art’) of optimizing a website for target keywords. The whole point of SEO is to target your keywords (or keyphrases) with the objective of making your website rank highly for them and as a result drive more traffic.
So how do you find out which keywords you should be targeting? You should really only target those that comply with 2 basic criteria:
– relative high number of daily searches
– relative low number of websites competing for them
By complying with those 2 criteria, you have a good opportunity to both rank highly for that keyword and get good traffic to your website.
On a side note, people tend to call them “keywords” even though they are more akin to “keyphrases”.” They are referring to the same thing. That means that when people say “keywords”, they are actually most likely referring to “keyphrases”.
Anyway, the question remains: how do you find keyword data?
Fortunately, Google provides its search data to the world for free. It’s called Google Keyword Tool and all SEO consultants love using this tool.
This tool gives SEO people a more accurate picture as to what keywords a website should be targeting to Improve Website Ranking.
You can also find other tools out there, but the majority of them are subscription-based. Starting keyword research with Google’s keyword tool is good enough.
How To Do SEO
Once you have chosen the best keywords to target, it’s time to start the process of SEO.
The whole field of SEO can be divided into 2 main categories:
– On page SEO
– Off page SEO
On page SEO refers to optimizing the actual website pages so that they can rank favorably for the target keywords. This has a lot to do with keyword density which is the amount of times a certain keyword appears on the page.
On the other hand, off page SEO refers to getting backlinks to the website and its pages so that they rank highly in the search engines for the target keywords. There are a number of ways to get backlinks including articles, videos, blogs, directories and social media sites.
If you want to improve website ranking, you must put in consistent effort and be persistent.